ORA ETech '06 2006-03-07 Morning Session, Day 2 --------------------------- Note takers: Gabe Hollombe (gabe@avantbard.com) is light green --------------------------- Ray Ozzie - is excited about SSE and RSS - the closer that you can get to the user,the better - let's figure out how to bring composite apps all the way to the user level, via simple operations like cut/copy/paste - sees the web as silo sites - where is the clipboard of the web? how do we get info from one web site to another as easy as copy/paste in a GUI? - why isn't the clipboard for the web the pc clipboard? people are already familiar with it, but how do we carry it on to the web? - showing a demo of this idea, "live clipboard" - button control on web page, lets you right-click copy/paste structured data from one div to another - implimenting a clipboard on the clipboard - copies event data from eventful, goes to windows live mail calendr and pastes it into the appropriate date. all via his new magic control button. nifty - can paste the same thing into outlook's calendar - we have pc aggregators, web based aggregators, browser built-in aggregators, but we need to bring rss to the masses. putting feeds into the browser should help this. but, he thinks there will continue to be demand for aggregators outside of the browser - problem is we dont have a standard UI for having users easily subscribe to feeds (all the subscribe via X service buttons) - instead, put a standard feed icon with his magic liveclipboard button, and copy/paste it into bloglines or wherever - if it were easier for users to wire up websites we could do lots more - his user profile on msn spaces uploads his geolocation data to his profile - he doesnt want to have duplicate redundant data in other places like his facebook profile so he uses his magic button to have facebook subscribe to that one piece of info on his msn profile page - does the same thing but pastes his friends location into windows live map and we can see his friends moving on the map in realtime - he's chaining feeds together - but instead of just doing web to web it can also bridge web to pc - uses liveclipboard to copy an image on flickr; he's copying the data below the data; what the page wants to tell him about the data - now he goes to windows filesystem and does edit->paste and bam, he gets the image file because he has a windows service watching the info on liveclipboard and translates it into cf data - the web itself has emerged because it's a collection of really useful hacks - if we try to extend the clipboard to the web, we can, but it'll take all of us, not just Microsoft doing it Jeff Han - he's going to demo his badass touchscreen stuff - works at nyu tech research - using a rear projection drafting table - it has a multi touch sensor so you can do chording motions, etc - see the video floating around the web for more a visual reference to this demo: http://www.youtube.com/watch?v=zp-y3ZNaCqs Felipe Cabrera (Amazon.com) Artificial Artificial Intelligence: What It Is and What It Means for the Web Amazon.com's Mechanical Turk - web services to allow massively parallel human computing - http://mturk.amazon.com - lets developers tap into human knowledge/computing abilities in their apps - Efficient Frontier - uses mturk to find relevance of search keywords - A9 (Amazon) - needs to know which is the better picture of a store - High Quality, Inexpensive, Translation and Transcription, castingwords.com - does podcast transcriptions for $0.40 / minute - turning audio into text is good for the community because it's more accessible (in some ways, like searchable) - free 30 min transcripton: www.castingwords.com/etech before the end of the conference (until end of March 9) - Amazon Mechanical Turk API: http://aws.amazon.com/mturk Dick Hardt Who is the Dick on your site? - Identity 2.0 - not just who are you, but which who are you? we each have multiple personas (Madonna) - how do we prove who we are? and all the details about us? to everyone? - site privacy policies, how are the enforceable? - ID2.0 user-centric identity management - sxip.org - sxore.com - identity20.com Felix Miller, last.fm The Musical Myware - attention data = stuff (what you do/dont pay attention to) - let's record this stuff by observing what ppl are doing using 'myware' - myware (!spyware) - you spying on yourself / why should you spy on self? / why share with last.fm? - tell last.fm what you're listing to, all the time, behind the scenes - napster made all music avail but prob was what should you listen to - audioscrobbler updated your user profile to last.fm - only stuff you listen to completely, not skipped - how do they datamine this knowledge of the crowd - collabortative filtering is base layer for recommendation engine - user to user similarity - artist similarity - also have popularity data for all the items in their catalogue - why do people use last.fm? - user profile page with all your listening data - find users with similar music taste to you, see what else they like - music recommendations based on what you've listened to last week - can filter list by most obscure or more popular (cooool) - artists/albums can be tagged by users - helping to create a folksonomy of music categorization - radio streams by user, artist, tag, group - stramed 128kbps mp3 - open source - let bands find the right audience without major label involvement - give users valuable service, they'll share their data with you, but make it accessable/remixable/editable - "it's time to put the listener in charge!" Seth Goldstein Root Markets - Root = Attention Exchange - web2.0 = attention1.0 - information attracts attention. give info, get attention - getting info makes you influential - web services allow attention choices to be shared in realtime - ppa = promising to pay attention - form attention bonds - ex: promising to watch your son's soccer game, or test drive a car - defaulting on ppa's degrade your reputation - you can trade attention just like mortgage payment promises - how are you spending attention? - what time is it, where are you, what are you searching for, who are you emailing, etc - your attention is valuable - who do you want to pay attention to? - family, friends, boss - interesting content - valuable offers - helpful advice - who do you want to keep attention from? - distractions - advertisers usually - strangers - unsolicited calls - root vault - place to send your attention data - attentiontrust.org - tracks what you're doing online when you opt to send clickstream data to Root - compare two clickstreams and see what you have the common/different - you can/must be able to delete your data - http://root.net/vaults/api/doc